Dead Reckoning

Software is still booming. But getting people to download a new app onto their phone is proving more and more difficult. Over half of U.S. consumers report they download 0 apps in a typical month. Despite that, many businesses remain enamored with the idea of building a shiny new app for their customers. The numbers show that if a core function of your business depends on getting the majority of your customers to download a mobile app, you’ve built a sizable barrier for your business.

We built Dockhound with this in mind. Boat owners don’t need to download anything or sign up for an account to request their boat. Chances are they already have everything they need before their marina even starts using our software.

The first and only step to begin using Dockhound is to import a marina’s customers into their account. Up until now this process has been very manual. When a marina decided to give Dockhound a try, we worked with them directly to get their data into the proper format. We would then manually import their list of customers into our database, and notify the marina when their account was ready. It worked, but we thought it could be better for everyone involved.

Our team at Dockhound spends a lot of time on site with marinas all across the country. We hear over and over again about specific situations that keep coming up at dry storage marinas. For example, a boat owner wants their boat left out overnight because they’re coming back early the next morning to go fishing. Or, a boat owner borrows a battery pack for the day to make sure they can get their boat started. There’s all sorts of little requests like this happening at every marina, and our customers were looking for a way to handle them in Dockhound.